Our Policy on Privacy
We are committed to protecting your privacy and handling your personal information in a transparent and secure manner. This Privacy Policy explains how we collect, use, store and protect your personal data when you visit williampurves.co.uk or contact us through our website.
We process personal data in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018 and any other applicable privacy legislation.
Depending on how you use our website, we may collect the following information:
Information you provide
- Name
- Email address
- Telephone number
- Postal address
- Information submitted through contact forms
- Any correspondence you send to us
Information collected automatically
- IP address
- Browser type and version
- Device information
- Operating system
- Pages visited
- Date and time of your visit
- Referring website
- Cookie preferences
We use your personal information to:
- Respond to enquiries
- Provide our products or services
- Manage customer relationships
- Improve our website
- Monitor website performance
- Comply with legal obligations
- Prevent fraud and maintain website security
- Send marketing communications where you have consented or where otherwise permitted by law
UK GDPR
We process your information under one or more of the following lawful bases:
- Your consent
- Performance of a contract
- Compliance with a legal obligation
- Our legitimate business interests, provided these do not override your rights and freedoms
If you subscribe to receive marketing communications, we may send you information about our products, services or promotions. You can withdraw your consent or unsubscribe at any time by contacting us directly.
We will never sell your personal information to third parties for marketing purposes.
Our website uses cookies to ensure it functions correctly and to help us improve our services. For more information, please see our Cookie Policy.
We may share your information with trusted third parties where necessary, including:
- Payment processors
- Government or regulatory authorities where required by law
We require all third parties to process your information securely and only for authorised purposes.
Some of our service providers may process data outside the United Kingdom. Where this occurs, we ensure appropriate safeguards are in place, such as:
- UK International Data Transfer Agreement (IDTA)
- UK Addendum to the EU Standard Contractual Clauses
- Adequacy Regulations recognised by the UK Government
We only retain personal information for as long as necessary to fulfil the purposes for which it was collected, including satisfying legal, accounting and regulatory requirements.
We take appropriate technical and organisational measures to protect your personal information against unauthorised access, alteration, disclosure or destruction. While we strive to protect your information, no method of transmission over the internet is completely secure.
Under UK GDPR, you have the right to:
- Access your personal information
- Correct inaccurate information
- Request deletion of your information
- Restrict processing
- Object to processing
- Request data portability
- Withdraw consent where processing is based on consent
- Lodge a complaint with the Information Commissioner’s Office (ICO)
Children
Our website is not intended for children under the age of 13, and we do not knowingly collect personal information from children.
If we become aware that we have collected such information, we will take appropriate steps to delete it.
We may update this Privacy Policy from time to time. Any changes will be published on this page together with the updated revision date. If you have any questions about this Privacy Policy or wish to exercise your data protection rights, please contact:
Andrew Purves, COO
William Purves Funeral Directors
106 Whitehouse Loan, Edinburgh
EH9 1BD
info@williampurves.co.uk
0131 447 5858
Date: August 2026