Our approach
Grief doesn’t have a timescale. Nor is it the same for everyone.
It’s uniquely personal to you and your circumstances. What we do know is that it can take you by surprise, influence your behaviour and have a serious impact on your life.
Here’s a range of resources we offer to help you or someone you love.
Look after yourself

Feelings associated with grief can be intense. Bereavement can trigger anger, numbness, exhaustion, frustration, loneliness, depression – and many more emotions.
Take it from us. Having supported many families through the grieving process our advice is:
- Go easy on yourself. Change is inevitable as you come to terms or process the absence of someone else. So allow this to happen at a pace you can manage. Be aware of your limitations while you are mourning and beyond. Don’t pressure yourself to do or be anything other than who and where you are. Don’t undertake too much. Save important decisions for a later time. And where possible, be kind to your body, health and wellbeing (you know best what that means for you).
- Take time to grieve. We know there’s no time frame to managing after a loss. Allowing yourself to grieve may need space – and that space may be required at a most unexpected time which could be many months later.
- Feelings can be different. You may experience feelings you’ve never had before, or equally, they’re familiar but can suddenly feel extreme. It’s quite normal to feel differently after a loss. As time passes, emotions come and go in varying waves of strength. We say, don’t bottle them. What you feel is real and if you can acknowledge this, so you and those around you can react accordingly.
- People who know you may see a change before you do. Recognise you may be behaving differently or someone close to you may point to your behaviour or actions that are new, sometimes in response to familiar situations that you used to cope with. That’s ok too. It’s important you don’t ignore signs of change or bottle feelings up.
- Your loss is personal. While people can empathise, sympathise and be a great source of support, we also recommend you don’t succumb to stereotypes about loss. No matter how well meaning they can be, others will never know what you’re experiencing. Acknowledge your feelings, and because they don’t know, help those around you understand so they can adjust too.
- Others don’t know best. Don’t allow other people’s opinions or experiences to influence you about what to feel, think, or do. Through good intentions, our urge to not upset someone, to include them and return to a safe, secure, normal, may actually achieve the opposite. You come first, so we recommend finding a way to explain how you feel to hosts, family and friends in advance of situations. And recognising there is not a formula for grief also means acknowledging the hollowness of cliches like “time heals” or “it’s been months now”.
- Create a support system. Your loved ones know you. They may be your best source of support. It’s also possible that they can’t really understand how you feel in this new normal. Whoever you find to help, surround yourself with people who respect what you’ve gone through; those who you know will be there for you when you need them, to listen, to support and encourage you. Even if this means establishing NBFs (new best friends).
- Memories matter. Treasure the mementos, pictures or personal items that help keep memories special. They’re part of your loss and while there is a new future to face, memories of your loved one are worth cherishing. There’s still time to create new ones.
Something to watch for
People who know you may notice a change before you do. If someone close mentions new behaviours or reactions, it’s worth pausing. Ignoring signs of change or bottling feelings rarely helps.
We’re not experts on loss, but there’s plenty of people who are. In every branch, we offer complimentary books on grief, bereavement and loss from leading authors and specialists, both for adults and children. Simply come into the branch, or call us and we’ll arrange for these to be available for you to take away.
Acorns: our bereavement support programme
Acorns
Complimentary · In-person · 6-week programme
Recognising the need for ongoing care after a funeral, William Purves offers a complimentary bereavement support programme. Acorns is in-person group support delivered over six weeks, offering practical skill-sharing from professionals in areas like health, nutrition and finance.
Its real value lies in the bonds formed amongst attendees. In a very short time, trust and understanding brings twelve strangers together — no matter their age or background — and these relationships provide invaluable support for years to come.
What the six sessions cover
Week 1
Feelings and Possibilities
Exploring aspects of loss
Week 2
Common Questions
Reassurance and health concerns
Week 3
Practicalities
Nutrition and looking after yourself
Week 4
Money Matters
Understanding financial issues
Week 5
Socialising Again
Facing the world together
Week 6
Where to Next?
Looking forward together
Attending criteria
- Open to anyone living with loss
- Over 18 years of age, with no upper age limit
- Attendees can be accompanied by one person
- Six-week commitment required to complete the course
- Each session lasts 90 minutesAnnual rotation of morning, afternoon and evening-only courses
2026 sessions
Confirmed courses are available in Edinburgh. New courses in East Lothian and the Scottish Borders are coming — follow our website for updates.
Free one-to-one counselling

As a client of William Purves, you can access free bereavement support delivered by a qualified counsellor through SAIF, the Society of Allied Independent Funeral Directors.
SAIF bereavement counselling
Free for William Purves families
- Up to six free sessions, usable by one person or split among family members
- Sessions available by phone, online chat or email
- Face-to-face sessions may be available — explore this during your introductory call
Local and specialist support
Depending on where you are, there are trusted local providers we can point you towards for group or individual support.
Richmond's Hope
Young people aged 4–18
Richmond Craigmillar Church, 227 Niddrie Mains Rd, Edinburgh, EH16 4PA Specialist support through individual or group counselling, play and other activities for bereaved young people.
0131 661 6818 • richmondshope.org.uk
Streetwise
North East England
Unit 3 Blackfriars Court, Dispensary Lane, Newcastle upon Tyne, NE1 4XB
0191 230 5400 • streetwisenorth.org.uk
National organisations
Cruse Bereavement Support • Marie Curie
Books and guides

In every branch, we offer complimentary books on grief, bereavement and loss — for adults and children — from leading authors and specialists. Come into any branch, or call us and we’ll have them ready for you to collect.